Our purpose我们的定位
Huaou Business Hub helps international institutions, companies and executive groups understand China through research, purposeful dialogue and learning on the ground. We connect a clear question with relevant people and places, then turn those encounters into useful insight.华欧商汇帮助国际机构、企业和高管团队，通过研究、有目标的对话与现场学习理解中国。我们把明确的问题与相关的人和场景连接起来，再将这些交流转化为有价值的洞察。
Our work sits at the intersection of academic learning and commercial practice. An institution may need a coherent immersion programme; a company may need a market brief or an executive exchange. We shape the engagement around that need.我们的工作连接学术学习与商业实践。院校可能需要一套完整的沉浸式学习项目；企业可能需要市场简报或高管交流。我们围绕具体需求设计合作。
Our founder创始人
Yana Guo is the Founder & CEO of Huaou Business Hub and a 2024 graduate of the Fudan–MIT International MBA programme. Her experience spans education, project coordination and business research.郭亚娜（Yana Guo）是华欧商汇创始人兼CEO，于2024年毕业于复旦–MIT国际MBA项目。她的经历涵盖教育、项目统筹与商业研究。
This combination informs Huaou’s approach: understand the institution’s learning or business question, prepare the right conversations, and connect the experience to practical choices.这些经历形成了华欧商汇的方法：理解机构的学习或商业问题，准备合适的交流，并把现场经历与实际选择联系起来。
What we do我们开展的工作
Research & Strategy研究与战略
China market intelligence, field research and executive briefings.中国市场情报、实地研究与高管简报。
Explore this service →了解这项业务 →Executive Learning高管学习
Tailored China immersion for MBA, EMBA and executive education cohorts.面向MBA、EMBA与高管教育团队的定制中国学习项目。
Explore this service →了解这项业务 →Talent & Partnerships人才与合作
Company dialogue, peer exchange and cross-border institutional connections.企业对话、同行交流与跨境机构连接。
Explore this service →了解这项业务 →How we work我们的工作方式
- Start with a concrete question and define what a useful outcome looks like.从具体问题出发，明确怎样的成果才有价值。
- Prepare the context, hosts and participants before each exchange.在交流前做好背景、接待方与参与者的准备。
- Combine direct engagement with research and structured reflection.把直接交流、研究与结构化反思结合起来。
- Agree the scope, deliverables and confirmed participants for each project.逐项明确项目范围、交付成果与已确认参与者。
Our network我们的连接网络
We develop connections across international and Chinese business communities, chambers of commerce, companies, executives and academic networks. Field research experience covers more than eight Chinese provinces.我们持续建立与国际及中国商业社群、商会、企业、高管和学术网络的连接；实地研究经验覆盖中国八个以上省份。
Each programme has its own hosts and participants. Access is arranged around the agreed objective, with invitations and participation confirmed for that engagement.每个项目都有具体的接待机构与参与者。我们根据约定目标安排对接，并在该项目中确认邀请与参与情况。